Context

Music festival culture keeps growing in Brazil, with new editions of Lollapalooza, Rock in Rio, Primavera Sound and many others every year. For 2023, the idea was to bring that culture into dti's end-of-year party, so the Crafters Club identity was adapted into the Crafters Club Festival.

What we made

• 10 posters

• 2 exclusive cups with lanyards, for the party and for the kit

• A lineup and an event map

• Communications to promote the event, made during November

• A kit for everyone who couldn't attend, so they could get a taste of the party

Credits

Client: dti digital. Art direction: Filipe Marques. Key visual and items design: Karla Louzada. Poster design: Karla Louzada, Alice Gonçalves and Isadora Sofia. Print production: Alana Campos and Karla Louzada. Project management: Fernanda Camargos. Project assistants: Lúbia Carvalho and Alice Rezende.