dti digital is a Brazilian technology company with more than 15 years in the market. It is part of the WPP group and works side by side with large companies, from strategy to delivery, through autonomous, connected teams.

The brand had been born looking like a startup: a rounded, youthful logo and a palette with too many saturated colours that rarely worked together. The company had grown up; the brand hadn't.

At the end of 2024 we took the lead on the brand's evolution. The goal was to make it feel consolidated, mature and elegant, while reinforcing what sets dti apart: cooperation, partnership, and the ability to connect people and adapt. The starting point was a simple idea: evolve the brand without starting all over again.